35 Prompts for Social Ads Across Platforms

A meal-kit delivery brand ran one ad everywhere and wondered why it lost money. The same 20-second clip and the same caption went to Instagram, TikTok, and LinkedIn in a single upload, because the team had one asset and one afternoon. Instagram barely broke even. TikTok drove cheap views from people who never cooked. LinkedIn, where the brand actually had a professional audience, looked like a home video dropped into a board meeting. One creative, three platforms, three different reasons it underperformed.

These thirty-five prompts are built around that mistake: the same idea, rewritten for how each platform is actually watched. They are grouped by hooks, Instagram, TikTok, LinkedIn, testing, and reuse. The example is a meal-kit brand selling fresh ingredients and 15-minute recipes, but every prompt is written so you can swap the product. For deeper paid-copy patterns, see the Facebook ad copy workflow and the Google Ads copy prompt.

Matching a Prompt to the Platform

Each platform rewards a different length, a different first second, and a different tone, so start by naming the platform, the audience, and the one action you want in the prompt. A hook that works in a TikTok feed fails as a LinkedIn sponsored post because the two feeds expect different openings. Write the core idea once, then use the reuse prompts at the end to produce platform-native versions. A broader bank of campaign frames lives in this set of marketing prompt examples.

Hooks That Stop the Scroll

1. Hook bank. Ten openers written for a specific audience.

You write social ad hooks for a meal-kit delivery brand. Give ten opening lines under 12 words that a tired parent would stop scrolling for. No hype words.

2. Problem-first hook. Names the customer’s evening, not your product.

Write five hooks that open with the exact problem our customer has at 6 p.m. on a weekday, without naming our brand or the product.

3. Fact hook. Turns one true number into three ad lines.

Turn this fact [STAT] into three ad hooks for a meal-kit brand. Keep them accurate and non-exaggerated, and under 15 words each.

4. Objection hook. Names the resistance before it wins.

Write four hooks that name the biggest objection to meal kits (cost, food waste, taste) and turn it into a reason to keep watching.

5. Routine hook. Ties the ad to a season without cliches.

Write six meal-kit ad hooks tied to [SEASON], focused on weekday routine rather than holidays. Avoid any line that sounds like a greeting card.

6. Awareness-stage hooks. Different hooks for different familiarity.

Give three hooks each for cold, warm, and returning audiences for a meal-kit brand, and label which audience each hook is written for.

Instagram Scripts and Copy

7. Reels script. Twenty seconds, three shots, one ask.

Write a 20-second Instagram Reels script for a meal-kit brand: a hook, three fast shots, and a one-line CTA. Include the on-screen text for each shot.

8. Carousel copy. Five slides that build a small argument.

Write a five-slide Instagram carousel for a meal kit: slide 1 hook, slides 2 to 4 one benefit each, slide 5 CTA. Keep every slide under 20 words.

9. Photo caption. The first line has to buy the tap.

Write three Instagram captions for a photo of a finished 15-minute meal. The first line must earn the "more" tap, and the whole caption stays under 60 words.

10. Story sequence. Five frames with one interactive beat.

Write a five-frame Instagram Story sequence for a meal-kit trial offer, and place one interactive element such as a poll in frame three.

11. Creator brief. Tells a UGC creator exactly what to film.

Write a creator brief for an Instagram UGC ad: what to film, the three shots required, what to say about taste, and what claims to avoid.

12. Comment reply. Answers the cost objection in public.

Write three replies to a common Instagram comment about meal-kit cost that stay friendly and connect the value to time saved, not to discounts.

TikTok and Short Video

13. TikTok script. Talking to camera, no ad polish.

Write a 25-second TikTok ad script for a meal kit in a talking-to-camera format. Hook in the first line, proof in the middle, soft CTA at the end.

14. Trend adaptation. Borrows a format without forcing it.

Adapt this trend format [TREND] to a meal-kit ad. Keep it honest, do not force the joke, and note exactly where the product appears.

15. Native caption. Written like a user, not a brand.

Write three TikTok captions for a meal-kit ad that read like a normal user rather than a brand, each under 100 characters.

16. Shot list. Turns a script into a plan you can film.

Turn this meal-kit script into a shot list: eight shots with camera angle for each, and note whether each shot shows a person or a dish.

17. Duet idea. Joins existing content without hijacking it.

Suggest three duet or stitch angles a meal-kit brand could use with existing creator content, without looking like it is hijacking someone's video.

18. Overlay plan. What the text says, second by second.

Write the on-screen text plan for a 25-second meal-kit TikTok: what appears, when it appears, and why each line matters to the viewer.

LinkedIn for a Consumer Brand

19. Feed-appropriate angles. Professional context, consumer product.

You write LinkedIn ads for a meal-kit brand targeting busy professionals. Give three angles that fit a professional feed rather than a consumer one.

20. Time-crunch angle. Calm, specific, not a meme.

Write a LinkedIn single-image ad that frames meal kits as a fix for the weekday time crunch, in a calm, data-light tone with no exclamation marks.

21. Workplace benefit. Aimed at HR, not at the consumer.

Write a LinkedIn ad aimed at HR leaders about meal kits as a workplace wellness perk, with one clear offer and no more than 100 words.

22. Sponsored post pair. One benefit-led, one stat-led.

Write two LinkedIn sponsored post versions for a meal kit, one benefit-led and one statistic-led, each under 120 words and with no exclamation marks.

23. Document ad. A carousel that reads like a short deck.

Outline a LinkedIn document ad for a meal-kit brand: a cover slide, four value slides, and a closing CTA slide. Give the headline of each.

24. Cooking objection. Answers “I can cook myself”.

Write a LinkedIn ad that answers the objection "I can just cook myself", by focusing on the planning and shopping the meal kit removes, not the cooking.

Testing, Iterating, and Reporting

25. A/B plan. One variable, one honest prediction.

Design an A/B test for two meal-kit ad hooks. Give the hypothesis, the single variable, the metric, and the result that would actually change the creative.

26. Creative brief. The page a designer can start from.

Write a one-page ad creative brief for a meal-kit campaign: audience, insight, promise, proof, tone, and the single thing the ad must avoid.

27. Performance read. Which creative to scale, which to kill.

Here are ad metrics by platform: [DATA]. Tell me which creative to scale, which to stop, and the one test to run next.

28. Fatigue check. Is the same ad tiring out.

Here are frequency and click-through rate by week for the same ad: [DATA]. Tell me whether it has fatigued and suggest one refresh direction.

29. Landing match. Where the ad promise breaks.

Review this ad and this landing page: [PASTE]. Tell me where the ad promises something the page does not deliver, since that mismatch costs conversions.

30. Founder summary. Five lines, no dashboard.

Turn this campaign data into a five-line summary for a founder: spend, best performer, worst performer, one lesson, and one next action.

Reuse Across Platforms

31. One idea, three cuts. Same core, three native versions.

Take this core meal-kit ad idea and rewrite it for Instagram, TikTok, and LinkedIn, changing length, tone, and hook to fit each platform.

32. Hook portability check. Some hooks travel, some do not.

Here are my best-performing hooks: [LIST]. Tell me which will translate to another platform and which will not, with a reason for each.

33. Platform playbook. The rules that change the first line.

List the format and tone differences between Instagram, TikTok, and LinkedIn ads for a consumer brand, and how each difference changes the opening line.

34. CTA library. One soft and one direct per platform.

Write six CTAs for a meal-kit brand, one soft and one direct per platform, each under eight words.

35. Repurpose checklist. One video, three native edits.

Write a checklist for turning one meal-kit video ad into three platform-native edits, covering aspect ratio, captions, and the opening hook for each.

Bonus Plays: Keep the Voice Consistent

Write the core idea once and store it, then adapt rather than reinvent, so the brand sounds like one brand across three feeds. Keep a single file of hooks that beat the average and pull from it before generating new ones, because a proven hook beats a fresh guess. Match the ad’s first line to the landing page headline, since a mismatch there quietly drains budget. Cap platform-specific jargon and let the format carry the difference instead. And re-run the winner every quarter, because a good ad usually has more life left than the team assumes.

Sources & Notes

These prompts were written for a meal-kit delivery brand advertising across Instagram, TikTok, and LinkedIn, but the structure fits any consumer product running paid social. Prompts 1 through 6 build hooks. Prompts 7 through 12 cover Instagram. Prompts 13 through 18 cover TikTok. Prompts 19 through 24 cover LinkedIn. Prompts 25 through 30 test and report. Prompts 31 through 35 reuse one idea across platforms.

Two cautions. Do not let a model invent statistics about your product or your customers, because a fabricated number in a paid ad is both a legal and a trust problem. And do not assume a hook that won on one platform will win on another; test it before you move budget behind it, since the audience and the format both change the answer.